Scientists at Microsoft have discovered something pretty amazing, according to The New York Times. They have demonstrated that by analyzing huge samples of search engine queries, they may be able to identify certain internet users with pancreatic cancer — before they receive a diagnosis. The study about the analysis was published earlier this week in…

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Experimental Leukemia Treatment Put on Hold After Two Patients Die

Clinical trials of an experimental treatment for adults with leukemia were abruptly stalled by the Food and Drug Administration after two patients died of complications from neurotoxicity last week. Juno Therapeutics, a development-stage biotechnology company, has been experimenting with treatments that use immune cells, or T-cells, engineered to attack cancerous acute lymphoblastic leukemia cells in…

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Fitness Companies Using New Data to Change Advertising Strategies

New data shows that fitness advertisers have more ways to reach potential consumers. According to Entrepreneur.com, creating “buyer personas” is a much more cost effective strategy for advertisers than just putting a message out to the masses and hoping a specific target market responds. The buyer personas show what exactly your ideal consumer takes into…

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