Study: Swearing During Exercise Could Boost Stamina and Strength

Researchers from Keele University, U.K. revealed through two experiments that swearing during physical activity could actually make you stronger. Both experiments found that uttering profanities increased physical performance by almost 8%. Boosting metabolism and releasing endorphins through exercise usually results in what is commonly referred to as a “runner’s high,” or a feeling of euphoria.…

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Why Are Advertisers So Keen To Link Booze and Exercise?

Although alcoholism remains a major issue across the United States, advertisers aren’t planning on easing back. More than 7% of the entire U.S. population over the age of 18 (13.8 million people) has problems with drinking, including 8.1 million people suffering from alcoholism. Major beer companies certainly aren’t planning on stopping their advertising campaigns to…

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