New data shows that fitness advertisers have more ways to reach potential consumers. According to Entrepreneur.com, creating “buyer personas” is a much more cost effective strategy for advertisers than just putting a message out to the masses and hoping a specific target market responds. The buyer personas show what exactly your ideal consumer takes into…
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Mobile applications worldwide bring in an estimated $35 billion in revenue annually. Even still, when the apps concern personal health, they are not as effective as they may seem. A recent study from Georgetown University researchers has revealed that fertility apps are unsuccessful in helping women avoid or achieve a pregnancy. After conducting a review…
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